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Behind the Seams: The Story of Crafty Fox & My Sewing Journey

By Mellissa Clegg  •  0 comments  •   2 minute read

Welcome to Behind the Seams

Hi there, I’m Mel – the proud founder of Crafty Fox and a lifelong sewing enthusiast. I’ve been sewing for over 40 years, completely self-taught, and along the way I’ve picked up countless tips and tricks from other sewists who started out just like me.

This blog, Behind the Seams, is a space I’ve created for beginner, intermediate, and advanced sewers alike. It’s a place to find inspiration, learn new techniques, and share the joy that sewing brings to our lives.

My Journey with Sewing

My love affair with sewing began in 1996. What started as a personal hobby quickly blossomed into something far bigger: a deep connection with textiles, colour, and creativity. Sewing became more than just a pastime—it was my way of expressing myself and creating something beautiful with my own two hands.

Like many journeys, mine has had its challenges. After developing a serious heart condition following the COVID vaccine, I had to make the difficult decision to step back from in-person events and markets. But as one chapter closed, another opened. With change came opportunity—and Crafty Fox was reimagined as a welcoming online fabric haven.

Crafty Fox Today

Today, Crafty Fox is home to a thoughtfully curated collection of fabrics and sewing notions. I carefully choose each piece with sewists in mind—whether you’re quilting, crafting, dressmaking, or simply building your fabric stash. My goal is simple: to make gorgeous, high-quality fabrics accessible, inspiring, and affordable.

From my sewing room in rural Australia to your creative space, thank you for supporting this small, family-run business. Together, we’ll keep stitching stories—one fabric at a time.

What to Expect from Behind the Seams

This blog will cover everything from:

  • Beginner sewing guides (perfect if you’re just starting out)
  • Quilting tips & tricks to bring your projects to life
  • Fabric inspiration & tutorials featuring our latest collections
  • Behind-the-scenes stories from Crafty Fox

Whether you’re threading your first needle or working on your hundredth quilt, I hope Behind the Seams becomes a place where you feel inspired, encouraged, and part of a creative community.

Let’s keep sewing stories together.

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